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Color Tips
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When it comes to color, K.I.S.S. – Keep It Simple, Stupid.
Consistency: Use the same color for each category across visuals.
Small palette: 3-5 colors is plenty for most dashboards.
Avoid confusion: Don't use random colors for related data, use gradients or shades.
Accessibility: Avoid red/green combinations that can be hard for color-blind users.
Branding: If there isn't a specific color that's best, use your company's or client's brand colors for those sweet-sweet suck-up points.
Your job is to bring data driven insights to your company. You're a data analyst, not a graphic designer.
Assignment
Answer the question about the visualization colors below. None are perfect; choose the one that best follows the color tips overall.